Services

The practice of public relations distinguishes professional communicators from amateurs. All of us know how to write and speak. But public relations professionals should write and speak better than their colleagues. Communication – that is, effective writing and speaking – is the essence of the practice of public relations.  So, writing remains the key to public relations.

• The News Release: A valuable but much-maligned device, the news release is the granddaddy of public relations writing vehicles, whether for traditional media or digital.
• Preparation of journalistic reports including a general overview of the company’s activities, its role in the market and society, with a survey of opinions from several experts in its field of activity.
• Creation of infographics showing the size of operations and activities compared to previous years, and how the company managed to excel and withstand global economic impacts.
• Writing all articles, announcement, management change and the management speech with a high level of professionalism.
• Preparation and execution of all annual reports to be presented at general assemblies.
• Execution of all tasks in Arabic, English, and French.
• Writing all media materials to be presented to print, audio, and visual media.
• Preparation of periodic reports on what is being published in the media about the company’s activities or those of similar companies, along with a market evaluation.
• Organization of press conferences to announce the latest activities and products, and preparation of working papers related to conferences, seminars, and meetings at the local, regional, and international levels regarding the company’s activities.